ERA Marketing

ERA International Collection

ERA International Collection

Same name, new program-the new ERA® International Collection links you to a worldwide referral network and the upscale marketing strategies to tap into a global luxury market.

From signage to stationary, advertising to marketing materials, the strength of the ERA International Collection lies within its logos and positioning. The updated look of the International Collection is one that is easily recognizable and backed by the ERA Real Estate brand. With a new logo that you can display with pride and high-class marketing collateral available exclusively to members of the program, the International Collection uniquely positions you to serve the special requirements of this highly rewarding segment of the real estate market.

ERA Mortgage

ERA Mortgage

ERA® Mortgage provides affordable, reliable financing at a competitive rate. As part of the PHH Mortgage family- one of the top 10 originators of retail residential mortgages in the United States-ERA Mortgage offers a wide range of mortgage programs to satisfy many types of buyers. Consumers like the convenience of Four to the Door®, a unique mortgage program that gets them into their new home in just four easy steps. The MyChoice platform gives consumers three ways to contact ERA Mortgage for a free preapproval decision.

ERA Sellers Security Plan

ERA Sellers Security Plan

The ERA® Sellers Security® Plan generates leads by giving you a unique prospecting edge.

ERA Real Estate is the only national real estate company with a guaranteed sales program. For the cost of an appraisal and a home inspection, qualified sellers can enroll in the ERA Sellers Security Plan® (SSP). ERA Real Estate pioneered the program 30 years ago with the slogan, “We Will Sell Your House or ERA will buy it!”® Today, the program still generates leads and enhances the ERA brand identity. For Sellers with time constraints- who need assured sales and no contingency status- the SSP drives new business by solving the sell-and-buy dilemma. The program can also help home sellers find buyers. If an ERA Woods Sales Associate has the listing on a home, qualified prospective buyers can use the SSP to sell an existing home and speed the purchase of the ERA listing.

MDA Fundraising Support

ERA® Real Estate has raised more than $30 million for the Muscular Dystrophy Association during our more than 30-year partnership. Since 1977, ERA Real Estate has been the sole real estate industry sponsor of the Muscular Dystrophy Association, raising more than $30 million to fight neuromuscular diseases. ERA Real Estate is rallying every ERA office to join the MDA's “Home in on a Cure” campaign, which features options like Home Grown Hero, an online fundraiser that makes it easier than ever to support MDA.

ERA Gold Star Property

ERA Gold Star Property

The ERA® Gold Star Property program helps you sell your listings faster and for more money by increasing marketability.

Gold Star Property gives our ERA Woods Group sales associates an edge by providing turnkey solutions to attract discerning buyers. Each Gold Star Property has an ERA Home Protection Plan in place, a seller's disclosure on file and has, likely, been inspected and staged, making it stand out in any real estate market while alleviating buyer anxiety about committing to a major purchase. Gold Star Property provides easy-to-use strategies, techniques and tools to attract the best offers in the shortest time.

ERA Home Protection Plan

ERA Home Protection Plan

The ERA Home Protection Plan® generates sales and listings by protecting buyers and sellers from any unexpected home repair bills covered by the program.

The ERA Home Protection Plan, administered by American Home Shield (AHS) provides protection for seller while their properties are on the market and extends that coverage to buyers for a full year from the date of the closing. When a covered home component fails due to normal wear and tear, the plan administrator, AHS, will repair or replace it for a low service call.

ERA New Thresholds

ERA® New Thresholds give you the tools you need to market to mature consumers, especially those buying second homes.

ERA New Thresholds helps you reach the growing, high-potential market of mature consumers, especially those buying second-homes. The program provides a buyer/ seller brochure, customizable ads, presentation pages and access to the ERA Resort Properties International marketing system.

ERA Referral Network

ERA Referral Network

Build relationships with ERA® brokers and sales associates worldwide through the ERA Referral Network.

The ERA Referral Network is a valuable business tool that allows you to refer relocating buyers and sellers to over 35,000 qualified professionals in nearly 3,000 ERA franchise offices worldwide.

ERA SELLER SECURITY® PLAN disclaimer:

Your house must be a single-family primary residence. Houses must have an average appraised value of at least $50,000 and not more than $750,000. Mobile homes, co-ops, or multi-family homes are not eligible for the plan. Properties that have an abandoned storage tank on site are also not eligible.

Conditions apply: house must meet specific qualifications and purchase price will be determined solely by ERA Franchise Systems LLC. Additionally a second home must be purchased through a broker designated by ERA Franchise Systems LLC. Call your local participating ERA® Professional to review details.

ERA HOME PROTECTION PLAN® disclaimer:

©2000 ERA Franchise Systems LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each ERA® office is independently owned and operated. Neither ERA nor its affiliated companies, including Cendant Corporation, provide any product or service in connection with the Home Protection Plan.

All products and services are provided by Aon Home Warranty Services, Inc. Cost, conditions and limitations may apply. See contract for complete terms and conditions. A product of Aon Home Warranty Services, Inc.

Property Quick Search

Contact Us

Always There For You!

Home | Kentucky Homes for Sale | First-time Homebuyer Tax Credit | Property Alerts | Dream Home Finder | Mortgage Calculator | REO/Bank Owned Properties
Free Home Evaluation Report | Lexington KY Relocation | Short Sale Services | First-Time Home Buyers | About ERA | About Kentucky

©2002-2010 ERA Woods Real Estate Group. All rights reserved.
Brian Hatfield, Principal Broker | ERA Woods Real Estate Group, 1010 Monarch Street Suite110, Lexington, KY 40513 | tel. 859-219-1185 fax 859-296-4342 | Equal Housing Realtor
Each ERA® Office Is Independently Owned and Operated
© 2000 ERA Franchise Systems, Inc. ® and SM - trademark and service mark of ERA Franchise Systems, Inc., Equal Housing Opportunity.Fair Housing

The data relating to real estate for sale on this web site comes in part from the Internet Data Exchange Program of the Lexington-Bluegrass Association of Realtors Multiple Listing Service. Real Estate listings held by IDX Brokerage firms other than ERA Woods Real Estate Group are marked with the IDX logo or the IDX thumbnail logo IDX provided information on Real Estate properties and detailed information about them includes the name of the listing IDX Brokers.